A Strategic Communications Plan is more than a binder on a shelf. A true Strategic Communications Plan is a living guide, equal part strategy and tactics, tracked against budget and short and long-term timelines with specific measurables. Strategic Communications Planning values external traditional public relations tactics, but it’s much more than that. Comprehensive and holistic Strategic Communications Planning incorporates an organization’s mission, vision and values, goals, objectives, CSR, internal communications, diverse communities outreach and more. We possess two decades of experience developing Strategic Communications Plans. Whether it’s the guiding star for a corporate communications team, the basis of an outreach program for a public agency, or devised in the context of a ballot measure campaign, our approach to Strategic Communications Planning yields proven results to keep your organization, or your cause, moving forward.

During the Strategic Communications Planning process, goals and objectives are determined. Tactics are selected to achieve goals and objectives. Tactics are just as individualized as the stakeholder they’re meant to reach. We are known for selecting the right tactic delivered on the right platform through the most appropriate messenger to reach the intended stakeholder. Tactics Include:

• Earned Media

• Paid Media (traditional, non-traditional, digital, streaming, print, mail)

• Coalition Management

• Asset Production

• Partnership Development

• Content Curation and Synthesis

• Gamification

• Organic Social Media

• Event Production